20 Minutos Case Study

Our Client

20 Minutos (Multiprensa y Más. S.L.) was founded in Madrid in 1999. A pioneer in quality, free daily newspaper publication in Spain, it is property of “20 Minutos España, S.A”. The principle shareholder of “20 Minutos España S.A.” is Schibsted, a Norwegian communications group founded in 1839, listing on the Oslo Stock Exchange with a strong presence in Norway, Sweden, Spain, Denmark, Estonia, Finland, Francia, and other countries. Its holdings consist of free and pay daily papers, television, radio, classifieds, multi-media, etc.. Schibsted has 8.500 employees in 20 countries.

The Challenge

Like any media leader, 20 Minutos receives a good deal of its traffic from the search engines. Currently it is the third-ranked general information daily in Spain, and the company was looking for a strategy in search engines to further consolidate its position and gradually close in on its direct competitors.

Our Strategy

The strategy set by Findasense has two areas of focus: consolidation of traffic acquired and gradual increase in traffic. A gradual traffic increase is extremely important for mass-media, as traditionally they experience large spikes in traffic throughout the year. We work closely with a variety of professionals in four departments: web management, sistems, editorial and product. 20 minutos employs the following services: Strategic Consulting and Business Development.

Client Opinion

Joan F. Domene, Managing Director of 20 Minutos: “Search engine strategy is crucial to success for media such as 20minutos, and that’s why we have placed our trust in Findasense since June of 2007″.