Esanum Case Study

Our Client

Esanum (Esanum GmbH) was founded in Berlin in 2007 by Doctor Bodo Müller, Chief of Gynecology and Obstetrics at Vivantes Klinikum Hellersdorf Hospital in Berlin (Germany). He conceived the idea for the platform esanum and is responsible for both its conceptual development and content. esanum began as a student project and was financed through state grants and backers from outside of the pharmaceutical industry. In this way, the platform was assured independence from the pharmaceutical industry, a fundamental cornerstone for esanum.

The Challenge

esanum was born and so was a strategy in the German market. Findasense was tasked with introducing the platform in the Spanish market, and it was necessary to do a market study and outline an appropriate strategy. As with any start-up, esanum needed to achieve certain objectives within 6 months. These objectives were transferred to us and we assumed the role as “country managers” for the platform, supporting the Berlin team in all strategic areas and hiring personnel in Madrid to execute the planning.

Our Strategy

The strategy defined by Findasense had two areas of focus: create brand awareness in a new market and gradually increase the number of physicians belonging to National board registered with the platform as well as the number of active users. In the initial months after its launch, esanum obtained the registration of 6,000 physicians at a very low cost per registration with a mix of on and offline actions.

Client Opinion

Max Renneberg, Co-Founder and General Director of Esanum: “Findasense achieved excellent results, helping Esanum to successfully enter into the Spanish market. Findasense guided Esanum with strategy, press, online marketing, SEO, SEM, and guerrilla marketing, reaching the aggressive expansion goals we set for this new market”.

Sergio Aragón, ex-Product Manager for Esanum Spain (current Regional Business Developer Manager Latam for Xing): “My task was to coordinate the efforts of Spain with the head office in Berlin and I found that the team from Findasense demonstrated an ability to execute the strategy with their feet firmly on the ground and yet at the same time maintain the unique vision of a start-up”.