The corporate sector dedicated to the production, preparation and commercialisation of medicinal chemical products for treating and preventing illness is in constant evolution.Alternative medicines and more informed consumers pose a wide range of challenges to this industry.

Partnerships with stakeholders (doctors, chemists, groups of nurses, market access, patients) and the roll-out of inbound marketing are just two of the tools that should be leveraged by this sector, due to their great ability to create valuable content and high levels of scientific rigour.