The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
Although many tend to group together the countries that make up Central America and the Caribbean islands, the truth is that they are countries that are culturally, socially and economically very different.
San José, Guatemala City, Panama and Santo Domingo are the region’s most populated cities. The region has a total of around 90 million inhabitants, and it is an enormously enriching challenge to work in this tremendously diverse yet brotherly part of the world.