ABOUT US

Us

EVERYTHING STARTED IN 2007...

Leading consumer experience innovation since 2007.

Findasense has always honoured its name: “finding a sense” Building consumer experiences that make sense to consumers and companies has always been our driving force.

Findasense has always believed in all aspects of diversity. Right from the beginning we have worked with different nationalities, different markets and different sectors… We are always curious and always interested in how the gaze of others can enrich our own.

WHAT WE DO

We are a global customer experience company with  innovation consultancy, experience factory and technological integration, capabilities. Our mission is to innovate and transform how companies relate to people.

With exponential growth, Findasense was created in Madrid in 2007 as an entrepreneurial project. Today it has over 300 employees with over 20 nationalities, trained as Innovation Leaders, working at more than 12 company offices all over the world: United States, Argentina, Chile, Peru, Colombia, Ecuador, Venezuela, Costa Rica, the Dominican Republic, Spain, Portugal and Morocco.

We have deep and multi-dimensional consumer knowledge in over 10 industries, gained by working as a partner with companies like: L’Oreal, The Coca-Cola Company, Kimberly Clark, FOX, Huawei, Warner, Lenovo, Banco Santander, Electronic Arts, IE Business School, Orange, Bayer and Bimbo, among others.

FOUNDERS

Rafael Tamames

"ENTERPRISE IS LEARNING HOW TO SEE IN THE DARKNESS. WE HAVE ANALYSED EVERY STEP TO GAIN AWARENESS OF THE CONSEQUENCES, WITH MISTAKES AND SUCCESS STORIES"

Tomy Lorsch

“EVERYBODY BELIEVES THAT BEING AN ENTREPRENEUR IS A LEAP INTO THE UNKNOWN, BUT IT WASN'T LIKE THAT FOR US. IT WAS MORE LIKE AN OVERLAP, A FADE IN AND FADE OUT FROM OUR LIVES AS EMPLOYEES.”

GLOBAL LEADERSHIP TEAM

  • José Ramón López Grañeda,  Global Company Lead, Innovation Leader.
  • David Espeso, Business Strategy Lead, Innovation Leader.
  • Eva Sánchez, Global Finance Lead, Innovation Leader.
  • Claudio Salamanca, Global Corporate Lead, Innovation Leader.
  • Juan Cárdenas, Global Legal Counsel, Innovation Leader.
  • Ana María Arias, Global People Happiness Lead, Innovation Leader.
  • Wanda Barquero, Global Holacracy Lead, Innovation Leader.
  • José Antonio Mallén, Global Marketing Lead, Innovation Leader.

HISTORY OF FINDASENSE

Findasense was created by two entrepreneurs who met each other and were united by their passion for knowledge, their vision and their desire to change the world through by creating experience.

2007

Rafa and Tomy met at a Microsoft (Bing) event.

At the peak of the search marketing market, they agreed that an integral digital proposal was required to go beyond advertising agencies and traditional media, which didn’t understand the ground breaking nature of the new players in the sector: Google, Facebook, Amazon and Apple.

2007

Findasense was created on 9 May 2017.

It was the book “Ambient Findability” by Peter Morville that inspired us. The book talks about findability, which is why we loved our mantra of “finding a sense”. This has been our driving force.

2008

A consultancy company with an international vision, right from the start.

We worked with search and social media consultants, combined with work to help localise German and Austrian start-ups for the Spanish and Latin American markets. Esanum, 123people o GO! Animate were just some of them.

2009

Our knowledge of social networks is widely recognised.

We created the first social networking strategy on MySpace Spain, without using advertising. Media outlets such as El País mentioned us as a reference source.

2010

We acquired our office in the centre of Madrid with space for 80 people.

The Plaza de Callao office is currently the home of Findasense Global and Findasense Spain.

2012

We created the Consumer Interaction Center (CIC) solution.

We created an omni-channel solution at a time when nobody had connected different channels in a single communication strategy.

2013

The model was expanded to Latin America.

We opened Costa Rica as the first Latin American office. This office was followed by Colombia and Ecuador to round off a year marking the start of the internationalisation of our business and working model.

2014 - 2015

More expansion: Asia, Latam, …

More offices were opened, including in countries as diverse as India, China, Bolivia, Argentina, the UK and USA, among others.

2016

We incorporated Holacracy as a self-management tool.

Our belief in a horizontal structure and personal responsibility led us to being the first Spanish-speaking multi-national to adopt holacracy.

2016

We opened in North Africa

A new region became part of our operations: North Africa. We opened our office in Casablanca, Morocco. We opened our office in Casablanca, Morocco.

2017

First methodology: DEEP

We created our first methodology: DEEP. Design, Engage, Educate and Program, which are the steps that must be followed to create memorable consumer experiences.