The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
WHAT PROBLEMS DO WE SOLVE?
THE FOOD AND BEVERAGE INDUSTRY HAS ALWAYS BEEN SUBJECT TO CONSUMER TASTES AND PREFERENCES, WHICH ARE IN A CONSTANT STATE OF FLUX.
It is the industry in charge of all food chain processes in our societies.
Its turn towards natural products and transparency of information on its labels shows us that consumers are more informed and highly demanding. The evolution of “free-from foods” (free from fat, additives, preservatives, etc.) and à la carte products are just some of the challenges that this industry has to face.
MAIN INDUSTRY CUSTOMERS: FOOD AND BEVERAGES
in the Food and Beverages industry
In the Galletas Pozuelo universe
In September 2015 we launched a project for Galletas Pozuelo, an international company with a track record dating back 95 years in the mass consumption food industry in Central America. Specifically, we started with the social networking profiles of Chiky biscuits, its star brand, before expanding our activities to include Boquitas and Club Extra.
Supporting the leading packaged food company in Central America.
Alimentos Prosalud is a leading company in the Central American packaged food market, with brands such as Sardimar, Pacífico Azul, Macarella de Norte, Oria and Tesoro del Mar, among others. The main challenge was to provide strategic guidance to a company that had no planned digital marketing strategy; one of its major shortfalls was a failure to differentiate between the attributes of the different brands