Marketing Lead, Innovation Leader
- At least 7 years of experience in marketing related positions
- Strategic vision while having the ability to execute
- Intimate understanding of traditional and online marketing channels
- Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, etc.)
- Excellent communication and presentation skills
- Degree in Business Administration, Marketing or similar
- Communicates well in English
- We are looking for a person that has an entrepreneurial mindset and can work with a high degree of autonomy.
- High level of emotional intelligence and ability to deal with a variety of personalities
- Strong ethics and accountability
- Able to travel within Spain
- Must like animals
The Marketing Manager will be responsible for driving customer acquisition by carrying out effective marketing and communication activities targeting consumers/pet owners (B2C) and referring veterinarians (B2B). This includes a spectrum that reaches from strategic and brand-building activities, to hands-on, day-to-day tactical activities, all with the purpose of driving customers to clinics.
The responsibilities of the Marketing Manager will include but are not limited to:
Responsible of developing and executing the yearly marketing plan
Responsible for building the brand in the local market, including making sure that the brand guidelines are being followed
Plan and run marketing campaigns at a country level and also supporting clinics with their local campaigns
Responsible for administration of the country website including content work, clinic pages and SEO
Responsible for running the accounts on social media (Facebook and Instagram)
Develop marketing materials and templates and ensure that these are ready to use at clinics when needed
Manage marketing partners such as local agencies
Take ownership for local rebranding process and coordinate change with clinics, Group and other parties
Take ownership for organizing presence at veterinary fairs
Run customer insights activities (e.g. customer survey, NPS) in close coordination with Group
Take part in and drive implementation of Group-wide programs in the region
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