IE Business School
CHALLENGE: FIND AND ATTRACT HIGH LEVEL CONSUMERS
They set us the global challenge of finding executive consumers with educational qualification from countries all over the world.
SOLUTION: STRATEGY, TARGETING AND PLANNING
Much of our approach was strategic: Identify and learn about typical customers, the positions that they held, their income, the networks they moved in and what kind of content interested them, to subsequently develop a tactical execution across different networks aimed at attracting the traffic that they needed.
RESULTS: WE ACHIEVED MORE THAN 300 QUALIFIED LEADS
Per month, and an attraction panel used at first for specific courses, and then the customer’s entire executive education options. We managed to attract a purchase target of between 15 and 20 thousand euros per person.